Sarcopenia and Immobility During COVID-19 Campaign
MSG partnered with the U.S. Department of Health and Human Services’ Office on Women’s Health to lead a national awareness and behavior change campaign on sarcopenia, a condition marked by the loss of muscle mass and strength with age. Targeting women ages 65 and older, along with their caregivers, families, and health care providers, MSG developed a full-scale communications strategy grounded in Applied Empathy to promote prevention, early detection, and treatment.
