Marketing & Communications
You have a message. We help make it matter.
MSG’s Marketing & Communications team partners with clients to create clear, compelling, and responsive communications that connect with the right audiences. Whether the goal is public education, behavior change, brand development, or program awareness, our full suite of services is designed to inform, inspire, and drive impact.
We work across digital, print, in-person, and multimedia channels to deliver integrated strategies that meet clients where they are and scale with their needs. From message development and national campaigns to resource centers, website management, and multimedia production, MSG brings a human-centered, data-informed approach to every engagement.
Our work supports high-priority initiatives for the U.S. Departments of Education, Health and Human Services, Labor, and Justice, as well as state, local, and Tribal partners. Signature projects include the National Charter School Resource Center, the Healthy Marriage and Responsible Fatherhood initiative, the National Responsible Fatherhood Clearinghouse, and the National Clearinghouse for English Language Acquisition.
Our approach starts with research and strategy and continues through content development, dissemination, and performance monitoring. We don’t just get the word out, we ensure it resonates and drives results.
How can we help you? Contact us to learn how our communications experts can amplify your mission.
Contact
- Salaeha Shariff, Director
Core Strengths
Our communications expertise includes:
- Designing and launching audience-driven campaigns
- Video, podcasts, and vodcasts production
- Strategic communications, social media strategy, email marketing campaigns, and newsletters
- Building accessible, dynamic websites and digital tools
- Developing evergreen content adaptable across platforms
- Leading stakeholder engagement, events, and community outreach
- Brand strategy and message development
- Maintaining national call centers and digital help desks
- Executing coordinated communications before, during, and after conferences and convenings
- Ensuring 508 compliance and applying plain language best practices
Featured Marketing & Communications Projects
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⚫FEATURED PROJECTSarcopenia and Immobility During COVID-19 CampaignSarcopenia and Immobility During COVID-19 Campaign
MSG partnered with the U.S. Department of Health and Human Services’ Office on Women’s Health to lead a national awareness and behavior change campaign on sarcopenia, a condition marked by the loss of muscle mass and strength with age. Targeting women ages 65 and older, along with their caregivers, families, and health care providers, MSG developed a full-scale communications strategy grounded in Applied Empathy to promote prevention, early detection, and treatment. Our team crafted a…
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⚫FEATURED PROJECTNational Clearinghouse for English Language AcquisitionNational Clearinghouse for English Language Acquisition
MSG developed and facilitated technical assistance (TA) to thousands of stakeholders in state and local educational agencies and institutes of higher education, resulting in tangible outcomes for English learner support and academic achievement. MSG organized and facilitated TA including webinars, 24-hour help desks, podcasts, and meetings. We drafted research-based resources such as Congressional reports, fact sheets, infographics, mobile apps, playbooks, practice briefs, and toolkits. MSG…
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⚫FEATURED PROJECTNational Charter School Resource Center (NCSRC)National Charter School Resource Center (NCSRC)
MSG leads the National Charter School Resource Center (NCSRC), transforming it into a national hub for training, technical assistance (TA), and resources that support over 180 active grantees across six Charter School Program (CSP) streams. We provide individualized TA to more than 200 grantees and authorizers, helping them meet grant requirements, strengthen charter school quality, and elevate student outcomes. MSG rebuilt the NCSRC’s digital platform to improve accessibility and user…
Marketing & Communications Projects
Sarcopenia and Immobility During COVID-19 Campaign
Client: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Health, Office on Women’s Health
National Clearinghouse for English Language Acquisition
Client: U.S. Department of Education
National Charter School Resource Center (NCSRC)
Client: U.S. Department of Education