Marketing & Communications
MSG offers a full suite of marketing and communications services to develop, disseminate, promote, and evaluate products that are engaging and inspirational. Informed by subject matter experts and thought leaders, our culturally competent campaigns reach desired audiences for maximum impact. With a constant eye on analytics and performance, our marketing and communication efforts are designed for success, where ongoing analysis provides for continuous growth and improvement.
Core Strengths
MSG's marketing and communications offerings include:
- Manage Communications Clearinghouses and Resource Centers
- Conduct Strategic Planning, Information Dissemination, and
Impact Monitoring Across All Social and Publication Platforms - Plan, Enhance, and Maintain Dynamic, High-Performing Websites
- Curate and Disseminate Program Information
- Design Integrated Communication, Engagement, and Marketing Strategies
- Develop and Implement National Campaigns
- Produce Evergreen Content that Can Be Repackaged for a Variety of Outreach Platforms
- Maintain National Call Centers
- Develop, Grow, and Facilitate Communities of Practice
- Provide Subject Matter Experts for Content Creation and Facilitated Discussion
- Plan and Execute Regional and National Meetings
- Implement Social Media Calendars, eBlasts, Newsletters, and Other Digital Communication
- Produce Videos, Podcasts, and Vodcasts
- Integrate QR Codes and Augmented Reality into Documents to Enrich the Audience Experience
Featured Marketing & Communications Projects
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⚫FEATURED PROJECTSarcopenia and Immobility During COVID-19 CampaignSarcopenia and Immobility During COVID-19 Campaign
This contract is with the U.S. Department of Health and Human Services, Office of the Assistant Secretary for Health, Office on Women’s Health, Sarcopenia and Immobility During COVID-19 Campaign. The purpose of the campaign is to drive behavior change in the prevention, identification, and treatment of Sarcopenia. The campaign uses Applied Empathy as the evidence-based behavior change theory to decrease the risk and prevalence of Sarcopenia. The campaign includes a Strategic Communication Plan, partnership development, social media campaign, product development and dissemination, online curriculum, and website content production.
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⚫FEATURED PROJECTNational Clearinghouse for English Language AcquisitionNational Clearinghouse for English Language Acquisition
Administrative, logistical, and technical support for website maintenance at ncela.ed.gov, knowledge management system enhancements, program monitoring, technical assistance activities, and the development and dissemination of English learner tools and resources.
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⚫FEATURED PROJECTNational Charter School Resource Center (NCSRC)National Charter School Resource Center (NCSRC)
The Charter School Programs' National Charter School Resource Center provides resources, information, and technical assistance to support the planning, authorizing, implementation, and sustainability of high-quality charter schools.
Marketing & Communications Projects
Literacy Information and Communication System
Client: U.S. Department of Education