Sarcopenia and Immobility During COVID-19 Campaign
U.S. Department of Health and Human Services, Office of the Assistant Secretary for Health, Office on Women’s Health
Market
Health & Human Services

This contract is with the U.S. Department of Health and Human Services, Office of the Assistant Secretary for Health, Office on Women’s Health, Sarcopenia and Immobility During COVID-19 Campaign. The purpose of the campaign is to drive behavior change in the prevention, identification, and treatment of Sarcopenia. The campaign uses Applied Empathy as the evidence-based behavior change theory to decrease the risk and prevalence of Sarcopenia. The campaign includes a Strategic Communication Plan, partnership development, social media campaign, product development and dissemination, online curriculum, and website content production.

Senior female friends riding bicycles