Marketing & Communications
MSG offers a full suite of marketing and communications services to develop, disseminate, promote, and evaluate products that are engaging and inspirational. Informed by subject matter experts and thought leaders, our culturally competent campaigns reach desired audiences for maximum impact. With a constant eye on analytics and performance, our marketing and communication efforts are designed for success, where ongoing analysis provides for continuous growth and improvement.
- Helga Luest, M.A., CC‑P
Director, Marketing & Communications
Core Strengths
MSG's marketing and communications offerings include:
- Manage Communications Clearinghouses and Resource Centers
- Conduct Strategic Planning, Information Dissemination, and Impact Monitoring Across All Social and Publication Platforms
- Plan, Enhance, and Maintain Dynamic, High-Performing Websites
- Curate and Disseminate Program Information
- Design Integrated Communication, Engagement, and Marketing Strategies
- Develop and Implement National Campaigns
- Produce Evergreen Content that Can Be Repackaged for a Variety of Outreach Platforms
- Maintain National Call Centers
- Develop, Grow, and Facilitate Communities of Practice
- Provide Subject Matter Experts for Content Creation and Facilitated Discussion
- Plan and Execute Regional and National Meetings
- Implement Social Media Calendars, eBlasts, Newsletters, and Other Digital Communication
- Produce Videos, Podcasts, and Vodcasts
- Integrate QR Codes and Augmented Reality into Documents to Enrich the Audience Experience
Featured Marketing & Communications Projects
National Clearinghouse for English Language Acquisition
National Clearinghouse for English Language Acquisition
Administrative, logistical, and technical support for website maintenance at ncela.ed.gov, knowledge management system enhancements, program monitoring, technical assistance activities, and the development and dissemination of English learner tools and resources.
Client: U.S. Department of Education
National Charter School Resource Center (NCSRC)
National Charter School Resource Center (NCSRC)
The Charter School Programs' National Charter School Resource Center provides resources, information, and technical assistance to support the planning, authorizing, implementation, and sustainability of high-quality charter schools.
Client: U.S. Department of Education
National Clearinghouse of Homeless Youth and Families
National Clearinghouse of Homeless Youth and Families
Build and operate a clearinghouse to educate the family and youth services field about the research and effective practices to improve the long-term well-being of homeless youth and families, including the at-risk youths in the Adolescent Pregnancy Prevention Program, the Family Violence Prevention and Services Act Programs, and the Street Outreach Program.
Client: U.S. Department of Health and Human Services
Marketing & Communications Projects
National Responsible Fatherhood Clearinghouse
Client: U.S. Department of Health and Human Services
National Clearinghouse of Homeless Youth and Families
Client: U.S. Department of Health and Human Services
National Clearinghouse for English Language Acquisition
Client: U.S. Department of Education
Literacy Information and Communication System
Client: U.S. Department of Education
Contact us today to learn more about MSG’s approach to marketing and communications.