Whether in response to a crisis, or in recognition of the unique needs of agencies, organizations, and individuals, technical assistance (TA) must be flexible to be effective. MSG’s COVID-19 Response Center was quickly deployed to identify TA needed during the emergency or crisis through our proprietary emergency TA model. TA is continuously adapted to meet changing needs and contexts over the lifespan of a crisis. TA efforts are a critical piece of the federal response and must support immediate needs, taking into consideration potential threat multipliers or the possibility of recurrence. MSG’s position as a leader in education, workforce, and human services TA affords the unparalleled ability to respond quickly and accurately, providing continuity of information, resources, and services.